ARLINGTON, Texas – The Professional Women’s Bowling Association (PWBA) will be center stage during Richmond International Raceway’s September race week with the Smithfield PWBA Tour Championship taking place at the track complex and the PWBA players taking part in a charity bowling event with NASCAR and other celebrities.

The Rally in the Alley, a pro-celebrity bowling tournament, will take place at the historic Old Dominion Building at the Richmond Raceway Complex on Sept. 7. The Barton Malow Foundation, Richmond Flying Squirrels Charities, and RIR Cares are partnering for the third annual charity event to support RVA Field of Dreams Fest.

Rally in the Alley will conclude a week of bowling as the Smithfield PWBA Tour Championship will take place Sept. 3-6 inside the Old Dominion Building at the Richmond Raceway Complex. QubicaAMF, whose U.S. headquarters are in Richmond, will build four state-of-the-art lanes inside the Old Dominion Building for the events that are part of Richmond’s fall NASCAR race week festivities.

Rally in the Alley will have eight teams with each team having a NASCAR celebrity, Flying Squirrel or local Richmond personality, a PWBA pro bowler, and two other members. Teams will bowl two rounds – each team member will bowl two frames to see if they have what it takes to get a strike – with 15-minute breaks between rounds. Pro-celebrity participants will be announced at a later date.

Tickets for the Smithfield PWBA Tour Championship are $25 for three days of access on Sept. 4-6. Daily tickets for the PWBA Tour Championship are $20 for Sept. 6, when the finals are televised live on CBS Sports Network, while Sessions 1 and 2 on Sept. 4-5 are $10 per event. Tickets are available at the Richmond box office, via phone at 866-455-7223 and online at rir.com.

“We look forward to a great week of bowling competition and fun,” said Kelly Kulick, PWBA Tour spokesperson and a top player on the PWBA Tour. “Bowling centers across the country serve as a hub for fundraisers throughout the year so it’s a natural fit for us to be involved in a charity event during the Smithfield PWBA Tour Championship.”

Proceeds from Rally in the Alley will go to the initiative of “Renovating Richmond’s Recreation.” The Barton Malow Foundation, Flying Squirrels Charities, and RIR Cares partnered three years ago in an effort to revitalize Richmond’s inner-city youth baseball facilities. Through this partnership, the three organizations have built new dugouts for Blackwell and Bellemeade Fields. Blackwell Field also received a new infield. RVA Field of Dreams Fest has hopes for future projects at ten local Richmond fields.

In addition to helping renovate baseball facilities, RVA Field of Dreams Fest also assists with workforce development opportunities for students through the Henrico County Vocational/Technical Education Foundation. For more information on RVA Field of Dreams Fest, please visit rvafieldofdreamsfest.com.

VIP tickets for Rally in the Alley with access to the VIP lounge, meet and greet with pro-celebrity attendees, hors d'oeuvres, and premium drink tickets are $100. General admission tickets will go on sale at a later date. VIP tickets for Rally in the Alley to support RVA Field of Dreams Fest are available at the Richmond box office, via phone at 866-455-7223 and online at rir.com.

Richmond’s 2017 NASCAR season concludes with two nights of racing “under the lights” on Sept. 8-9. The fall race weekend, presented by Who’s Your Driver, will see history on display as Dale Earnhardt Jr. makes his final, career, two-race appearance at Richmond.

Fan Appreciation Weekend kicks into high gear early Saturday morning with a full schedule of interactive events for NASCAR’s best fans, including the return of Gridside Live, which moves to The Classic Amphitheater. Stay connected to Richmond’s primary social channels on Twitter and Facebook as more announcements are set for the coming weeks, outlining some new, unprecedented elements to the Richmond fan experience, giving our Richmond Nation season ticket holders unparalleled access.

Witness history in the Federated Auto Parts 400 Monster Energy NASCAR Cup Series race on Saturday, September 9 as the regular season champion will be crowned along with Earnhardt’s final regular season Cup race at Richmond. Saturday night is also the last chance for many drivers to make it to the playoffs. The NASCAR weekend gets started on Friday, September 8, when the rising stars of tomorrow compete along with Earnhardt in the Virginia529 College Savings 250 NASCAR XFINITY Series race following practice and the U.S. Department of Veteran Affairs Pole Qualifying for both series.

Tickets are available now for both the Monster Energy NASCAR Cup Series and NASCAR XFINITY Series races at Richmond. To purchase tickets, visit rir.com or call 866-455-7223.

About Barton Malow Foundation
Aligned with the company’s core purpose, the Barton Malow Foundation’s goal is to build people, projects and communities. For 90 years, Barton Malow Company leaders have all shared one common goal – an extraordinary dedication to community service. Learn more at bartonmalow.com/culture/foundation.

About Flying Squirrels Charities
The purpose of Flying Squirrels Charities is to partner and connect the Flying Squirrels brand with the Greater Richmond community in an effort to optimize results from fun and versatile fundraising campaigns to benefit youth in the city of Richmond. The initial focus of Flying Squirrels Charities has been deemed “Renovating Richmond’s Recreation" an impactful community campaign designed to provide recreational opportunities for youth in the city of Richmond. Renovating Richmond’s Recreation is intended to create safe, community-minded spaces that are dedicated to Richmond's youth.

About QubicaAMF
QubicaAMF is the world’s largest and most respected manufacturer and marketer of bowling and mini bowling products, offering a complete line of high-quality, innovative products and services for new and existing bowling and entertainment centers. QubicaAMF has sales offices in 10 countries, distributors in every corner of the globe, the industry’s largest R&D team and has installations in more than 10,000 centers in 90 countries. Learn more at QubicaAMF.com.

About Richmond International Raceway
Richmond International Raceway is America’s Premier Short Track annually hosting two NASCAR race weekends, featuring the Monster Energy NASCAR Cup Series and NASCAR XFINITY Series, on a ¾-mile D-shaped oval. Richmond is a regional leader for events including sports, live music and consumer trade shows. The Richmond Raceway Complex’s 1,000 plus acre multipurpose facility hosts more than 200 live events annually including concerts with top national recording artists at The Classic Amphitheater. To learn more, visit rir.com and richmondracewaycomplex.com.